Branding and Website Design for Infrastructure Nonprofit
Young Professionals in Infrastructure was looking to reinvision their branding and work to establish an online presence. As part of the rebranding strategy I was tasked with creating a logo, style guide, and site redesign integrating the nonprofit’s mission, internal programs, and event management.
Working as the lead designer and consultant I advocated for member usage and created complex site functionalities. I developed a distinctive visual identity and streamlined branding across multiple platforms including email campaigns, presentations, and marketing materials for virtual and live events.
I crafted information architecture, user journeys, and individual page designs and communicated technical specifications to an Engineer. In collaboration we launched a responsive desktop and mobile site supporting the continued growth of the nonprofit and its 300+ members.
Young Professionals in Infrastructure
PAGE WITH ANCHOR TAGS
INDIVIDUAL EXECUTIVE PAGE WITH NAVIGATION
CALENDAR WITH FILTER BAR
Dedicating a lot of time to the internal mapping of the website was essential to the success of this project. I had weekly design meetings with YPI founders and members presenting site maps and page designs. We were able to develop an elegant solution to a complex problem and organize content essential to understanding the mission of Young Professionals in Infrastructure. Content heavy pages like about and membership consisted of in-page navigation rather than category dropdowns in the site menu. This type of navigation allowed me to layout a large amount of information in a vertical space, and helped users to orient themselves on the page.