Branding and Website Design for Infrastructure Nonprofit

Young Professionals in Infrastructure was looking to reinvision their branding and work to establish an online presence. As part of the rebranding strategy I was tasked with creating a logo, style guide, and site redesign integrating the nonprofit’s mission, internal programs, and event management.

Working as the lead designer and consultant I advocated for member usage and created complex site functionalities. I developed a distinctive visual identity and streamlined branding across multiple platforms including email campaigns, presentations, and marketing materials for virtual and live events. 

I crafted information architecture, user journeys, and individual page designs and communicated technical specifications to an Engineer. In collaboration we launched a responsive desktop and mobile site supporting the continued growth of the nonprofit and its 300+ members.

YEAR

2020

 

ROLE

Lead Designer

 

ORGANIZATION

Young Professionals in Infrastructure

 

DELIVERABLES

Logo Design

Style Guide

Image Library

Page layouts

Graphics

CHALLENGE

  • Implement a site structure that highlights initiatives, current members, and committees to improve membership acquisition
  • Introduce filters on the event page to display networking opportunities by location, date, and industry
  • Build a site template that could be easily updated by the client without altering the design
  • Restrategize after the initial site developer could not complete the project

LANDING PAGE

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PAGE WITH ANCHOR TAGS

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INDIVIDUAL EXECUTIVE PAGE WITH NAVIGATION

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CALENDAR WITH FILTER BAR

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MEMBERSHIP PAGE

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SOLUTIONS

Dedicating a lot of time to the internal mapping of the website was essential to the success of this project. I had weekly design meetings with YPI founders and members presenting site maps and page designs. We were able to develop an elegant solution to a complex problem and organize content essential to understanding the mission of Young Professionals in Infrastructure. Content heavy pages like about and membership consisted of in-page navigation rather than category dropdowns in the site menu. This type of navigation allowed me to layout a large amount of information in a vertical space, and helped users to orient themselves on the page.

LOGO

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ILLUSTRATIONS

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IMAGE LIBRARY

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