Jessica Lawrence

PRODUCT DESIGNER  |  PHILADELPHIA, PA

CAREER SUMMARY

Experienced designer with 9 years of branding, creative consulting, and product design experience serving tech start-ups, nonprofits, and academic institutions. Possess strong design ability and collaborate with distributed teams to work cross-functionally on digital products. Recognized by clients and teams for effective communication and problem-solving skills, along with an eagerness to continue learning and growing as a designer. Currently interested in product and UX design opportunities.

PROJECT HISTORY

Technology Company (NDA) - Mountain View, CA

Contract UI/UX & Graphic Designer, June 2018-Present

  • Delivered 3 human resource courses (Unconscious Bias @ Work, Disability Awareness, and Open Source, Copyright, and IP Options) accessed by over 100,000 learners acting as the only visual designer in a distributed team of 6.
  • Balanced launch goals and course requirements to stay within budget by prioritizing and negotiating design features and documenting inconsistencies to be addressed by Engineers.
  • Shared the vision and content strategy with project stakeholders helping guide ideas and drive decision making by creating a design library.
  • Created 50+ high-quality interactive page designs and graphics with simple to complex components by translating written course content into meaningful and engaging learning experiences.
  • Translated product features and user interface with attention to responsive design, web accessibility (WCAG 2.1), and interaction design using material design system and data from project research team.
  • Secured 2 subsequent client contracts for employee training courses based on strong visual design and execution of Unconcious Bias @ Work course.

SOFTWARE

Graphic Design

Adobe Creative Suite

Working knowledge of:

Motion Graphics

Video Editing

 

Web & Product Design

Material Design

WCAG 2.1

ADA Requirements

Working knowledge of:

HTML5

CSS

Javascript

 

Project Management

Google Workspace

Basecamp

Slack


SmartBuilder - Encinitas, CA

Lead UI/UX & Graphic Designer, May 2018-Present

  • Produced 5 interactive learning experiences with a strong commitment to beautiful design and accessibility best practices collaborating with a distributed cross-functional team of 10.
  • Created high fidelity page layouts, imagery, and animated video illustrations by interpreting technical requirements, user needs, behaviors, and usage patterns.
  • Generated buy-in from collaborators and stakeholders by presenting interaction prototypes and page mockups to executive leadership at Google (OpenSource, PeopleDev, Accessibility Engineering), DeepMind, Axis Group, and Athena.
  • Built digital learning products and course features that navigated the bounds of clients existing design systems using Adobe Illustrator and Material Design standards
  • Served as Lead Designer on the Unconscious Bias @Work, Disability Awareness, and Open Source, Copyright, and IP Options training courses completed by all Google employees.
  • Served as Lead Designer on the Unconscious Bias @Work, Disability Awareness, and Open Source, Copyright, and IP Options training courses completed by all Google employees.

EDUCATION

Moore College of Art & Design

Moore College of Art & Design

Bachelor of Fine Arts, Cum Laude, 2015

Certificate in Design for Print & Web, 2013

 

 

Bachelor of Fine Arts, Cum Laude, 2015

Certificate in Design for Print & Web, 2013

 

 

REFERENCES AVAILABLE UPON REQUEST

Young Professionals in Infrastructure- Washington, DC

Young Professionals in Infrastructure- Washington, DC

Lead Web Designer & Branding Designer, April 2019-June 2020

  • Developed a distinctive visual identity working directly with the organization’s 6 founding executives providing creative direction and a custom website initiative.
  • Streamlined branding across multiple platforms including email campaigns, presentations, and marketing materials for virtual and live events by creating a style guide and component library.
  • Launched responsive desktop and mobile site design supporting the continued growth of the nonprofit’s 300+ members by crafting information architecture, user journeys, and individual page designs and communicating technical specifications to an Engineer.
  • Optimized back-end site interface that the client could easily modify by simplifying sophisticated integrations for weekly ticket sales, page templates, and widget areas.

Massachusetts Institute of Technology - Cambridge, MA

Lead Branding & Graphic Designer, August 2017-March 2018

  • Built brand awareness to support the Human Data Interaction Project, a research theme within the Data to AI group at MIT by creating a logo design, brand identity, and custom website.
  • Produced a website to support project information, media & news articles, and open source projects on GitHub by designing project landing pages and user experience.
  • Maintained project budget and timeline acting as project manager and liaison between stakeholder and the developer.

Professional Women in Construction - New York, NY

Lead Branding & Graphic Designer December 2015-July 2019

  • Conceptualized rebranding strategy to articulate effective visual communication for internal chapters and influence the organization at large working directly with the Executive Director.
  • Reinforced programming initiatives and member engagement through website and newsletter campaigns by creating branding guidelines and website design.
  • Created new page interactions with updated typographic and visual hierarchies using the existing website framework.
  • Provided ongoing print design services and managed biweekly email newsletters using Mailchimp.