Branding and Website Design for AI Research

Evaluated project needs and concepted visual audit and strategy to build brand awareness and support the Human Data Interaction Project, a research theme within the Data to AI group at MIT. Created HDI logo design, 6 project logos, brand identity, component library, and design patterns for implementation in website and marketing design. Recruited and collaborated with an Engineer to implement custom website supporting project information, media & news articles, and open source projects on GitHub.

YEAR

2018

 

ROLE

Lead Designer

 

CLIENT

Massachusetts Institute of Technology

 

DELIVERABLES

Logo Design

Style Guide

Page layouts

HDI-Logo-01
HDI-Fonts-01
HDI-ProjectLogos-01
HDI-LandingPage-01
HDI-ProjectPage-01