Branding Design for Plum eLearning

Branding Design for Plum eLearning

Branding Design for Plum eLearning

YEAR

2019

2019

ROLE

Lead Designer

COMPANY

Plum eLearning

Plum eLearning

Served as design consultant for elearning firm with specialization in UI design, product design, and user testing and evaluation. Communicated with executives to define business goals and brand personality. Defined project strategy through market research of target audience and competitors. Created logo, styleguide, component library, and design patterns for implementation in website and marketing design.

Served as design consultant for elearning firm with specialization in UI design, product design, and user testing and evaluation. Communicated with executives to define business goals and brand personality. Defined project strategy through market research of target audience and competitors. Created logo, styleguide, component library, and design patterns for implementation in website and marketing design.

LOGO DESIGN

Plum-logo-01

STYLE GUIDE

Plum-Brandguide-1-01
Plum-Brandguide-2-01
Plum-Brandguide-3-01
Plum-Brandguide-4-01

ASSETS

Plum-Brandguide-5-01

BRANDING IMPLEMENTED

Plum-website-1-01
Plum-website-2-01
Plum-website-3-01