Jessica Lawrence
Jessica Lawrence
Highly visual product designer focused on leading teams towards strategic goals in a collaborative and iterative design process. I work with cross-functional partners to define and ship multi-channel product experiences solving unmet consumer needs and growing business value.
Human-centered product designer focused on leading teams towards strategic goals in a collaborative and iterative design process.
find me: Studio / Rillette on Toast / Linkedin / Resume /
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CollegeVine
As a design lead I am responsible for discovering needs and solving fundamental problems that impact work and life for millions of students and academic institutions. I work on the team responsible for identifying growth opportunities, focused on developing a new business unit to connect Students with Colleges and Universities.
CollegeVine Recruiting Network
My team launched a new revenue generating initiative to support academic institutions, and better serve student users throughout the college admissions process.
Millions of students use CollegeVine.com to create profiles, research schools, and learn from experts to discover their dream school. Using the CollegeVine recruiting network, admissions teams can find and connect with these high-intent students actively looking to build relationships with their best-fit school.
By developing this business unit we made it easier for admissions teams to enroll their ideal class faster, more efficiently, and with fewer resources.
My team launched a new revenue generating initiative to support academic institutions, and better serve student users throughout the college admissions process.
Millions of students use CollegeVine.com to create profiles, research schools, and learn from experts to discover their dream school. Using the CollegeVine recruiting network, admissions teams can find and connect with these high-intent students actively looking to build relationships with their best-fit school.
By developing this business unit we made it easier for admissions teams to enroll their ideal class faster, more efficiently, and with fewer resources.
CollegeVine Campaign Builder
Following the release of the CollegeVine Recruiting Network, we found that the majority of the users (college admissions) wanted to spend less time searching for and messaging individual students. They had trouble reaching specific recruiting goals and were frustrated by the amount of friction there was finding and connecting with high-intent students.
My team created a campaign builder to enable admissions teams segment their target students and initiate relationships at scale to help reach recruiting goals.
Following the release of the CollegeVine Recruiting Network, we found that the majority of the users (college admissions) wanted to spend less time searching for and messaging individual students. They had trouble reaching specific recruiting goals and were frustrated by the amount of friction there was finding and connecting with high-intent students.
My team created a campaign builder to enable admissions teams segment their target students and initiate relationships at scale to help reach recruiting goals.
CollegeVine Direct Admissions
In response to increasing popularity of the direct admissions from Colleges and Universities, we introduced a direct admissions feature on CollegeVine. This was a revenue revenue-generating business unit from day one and of IPO-worthy strategic importance.
Our research found the existing format of direct admissions was time consuming and resulted in low-yield enrollment rates from students. Colleges focused on sending offers to students with exceptional academic profiles, but were missing essential information about them to build relationships and increase their chances of successful enrollement.
Students on CollegeVine can opt-in to have their data-rich profiles submitted anonymously as applications to colleges. We collaborated with data science to develop an affinity score model matching students to best-fit, high-chance colleges. Admissions teams could then work from an application queue to review profiles, and make offers to students who have the highest likelihood of accepting and attending their institution.
In response to increasing popularity of the direct admissions from Colleges and Universities, we introduced a direct admissions feature on CollegeVine. This was a revenue generating business unit from day one and of IPO-worthy strategic importance.
Our research found the existing format of direct admissions was time consuming and resulted in low-yield enrollment rates from students. Colleges focused on sending offers to students with exceptional academic profiles, but were missing essential information about them to build relationships and increase their chances of successful enrollement.
Students on CollegeVine can opt-in to have their data-rich profiles submitted anonymously as applications to colleges. We collaborated with data science to develop an affinity model matching students to best-fit, high-chance colleges. Admissions teams could then work from an application queue to review profiles, and make offers to students who have the highest likelihood of accepting and attending their institution.
Google's Unconscious Bias training
I designed Google's Unconscious Bias training which is completed by all employees globally. I was responsible for tackling complex problems and transforming them into delightful, accessible, and easy-to-use products. As the design lead, I facilitated alignment of business goals and priorities with learning objectives in order to develop targeted performance-based eLearning products.
