Jessica Lawrence

Jessica Lawrence

Jessica Lawrence

Jessica Lawrence

Jessica Lawrence

Creative direction and branding solutions for those who envision themselves at the intersection of technology and culture.

Creative direction and branding solutions for those who envision themselves at the intersection of technology and culture.

Creative direction and branding solutions for those who envision themselves at the intersection of technology and culture.

Creative direction and branding solutions for those who envision themselves at the intersection of technology and culture.

Human Data Interaction Project

The Human Data Interaction project is a research theme within the Data to AI group at the Laboratory for Information and Decision Systems at MIT. Under this project, they have developed a number of algorithms, tools, and systems for enabling data science at scale.

Partnering with the Department Lead at MIT I generated a visual strategy to respond to new media and sponsorship interest. This project consisted of comprehensive branding and design solutions, including a logo for the laboratory as well as 6 additional logo designs for the existing projects. The goal for the new website was to host project information, media and news articles, and link directly to relevant open source software.

Young Professionals in Infrastructure

YPI was founded in 2015 by representatives of institutions active in the infrastructure alternative delivery space. We aim to transform the future of US infrastructure by inspiring, bringing together, and supporting the next generation.

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Professional Women in Construction

Professional Women in Construction (PWC) is a national nonprofit organization founded in 1980 that seeks to support, advance, and connect women and promote diversity within the architecture, engineering, construction, (AEC) and related industries. Its members represent a broad spectrum of the industry that serves real estate owners, developers, facilities & property managers, and public agencies.

In 2016 PWC began to expand their organization to several national chapters. They came to me in need of an updated branding solution to represent this new venture. The existing website was an antiquated system that lacked the type of navigation and application integration necessary for effective sponsor outreach, member recruitment, and event organization.

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Young Professionals in Infrastructure

YPI was founded in 2015 by representatives of institutions active in the infrastructure alternative delivery space. We aim to transform the future of US infrastructure by inspiring, bringing together, and supporting the next generation.